Nonprofit stories are about meeting a need. Scientific or research stories ask a question. Nonprofits use storytelling in grant proposals, marketing materials, annual campaigns, appeals, and other promotional documents. They do this so well that storytelling recently became a major theme of grant writing training opportunities. Similarities exist between the nonprofit world and the research university. Whether we like to admit it or not, an individual researcher, a laboratory group, or a larger collaborative effort are really nonprofit centers that function within the larger nonprofit that is the university.
So why not harness the power of story in research and scientific grant proposals? [Read more…]